Week 10 Fantasy Football Market Share Report: Clarity on the Cowboys

Red-Zone Market Shares

1. Keep Plugging In Le'Veon Bell

It has certainly been frustrating at times to use Le'Veon Bell in DFS this year. He has been held to fewer than 15 FanDuel points in more than half of his games, and that's not what we're paying for when his salary is higher than $9,000. But we need to be patient here. The points will come, and they could come in bunches.

In Week 10, the Pittsburgh Steelers ran 11 plays inside the red zone; seven of those were runs for Bell, and he added in a target for good measure. Over the past three games, he has 60.0% of their red-zone opportunities, and it's at 62.2% over their past five. When they get close to the goal line, you know where the ball is going.

Although this has resulted in just five total touchdowns for Bell, they could start to flow soon. The Steelers have traditionally been a higher-scoring unit at home, and they'll be at Heinz Field for four of their next five games. Traditionally, Bell has scored more touchdowns on the road, but that may not matter with their upcoming schedule.

You're not getting a discount on Bell with his price at $9,500 for Week 11's full slate, but he's still worth that given his floor and ceiling combination. Additionally, if the trade deadline hasn't passed in your season-long league, you should be trying hard to snag him. It'll cost you a pretty penny, but the upsides of getting him before this stretch could be huge.

2. Austin Hooper Is Creeping Back Into Relevancy

Through the first seven weeks, it seemed like Austin Hooper was viable only when Mohamed Sanu was banged up. Hopper had exceeded two targets in just two of the first six games, and both of those came with Sanu either entirely or mostly on the sidelines. But the past three weeks have been a bit different, and it's allowing us to look at Hooper in DFS with more confidence.

Even with Sanu healthy and active for those games, Hooper has netted exactly six targets in each. This gives him 19.6% of the team's targets, which isn't bad for his position.

To sweeten the pot a bit, a good number of these targets have come close to the goal line. Hooper has four red-zone targets the past three games, accounting for 26.7% of the team's total looks. For the full season, his red-zone target market share is up to 22.2%. Again, these aren't Earth-shattering numbers, but they'll certainly work at this position.

We generally want to attach our tight ends to offenses that will score points, and while the Atlanta Falcons have had their struggles this year, they still qualify as such. On top of that, after traveling to face the Seattle Seahawks in Week 11, they'll be at home for each of the next three games. With Hooper's involvement on the rise, he should be on our radar in those games, and we can potentially even give him a sniff on the Week 11 full slate at $5,300.