Week 11 Fantasy Football Market Share Report: Tim Patrick Should Have Your Attention

Week 11 gave us some supposedly clear-cut can’t miss touch options -- one of which was Brian Hill, who was expected to see plenty of volume in a smash spot against the league's worst run defense. It didn't really come to pass for fantasy owners as Hill struggled mightily.

Nothing is clear in fantasy football, but research is king.

Here are some usage trends to take note of as we inch closer toward the fantasy playoffs.

Rushing Market Shares

Tarik Cohen

In Week 11, Tarik Cohen, running back for the Chicago Bears, staked his claim to receive more touches even with a healthy David Montgomery.

Cohen rushed nine times for 39 yards and caught five passes for 35 yards and one touchdown on Sunday. Cohen reminded us that he is the playmaker we remember from last season.

As the Bears look for answers on offense, Cohen showed off his talents, handling 37.5 percent of the rushing shares and 13.3 percent of the receiving shares. Having a PPR RB2/flex play who sees work on the ground and in the passing game is as valuable as it gets, and Cohen is in a nice spot to keep rolling this week as Chicago hosts the New York Giants.

James White

Trying to figure out the New England Patriots' backfield can give you a headache, especially if you are trying to find fantasy value. But only one of the running backs stands out as having the potential for meaningful work when it counts: James White.

Given the eye test, Sony Michel looks stuck in cement, and Rex Burkhead can’t stay healthy. Meanwhile, White has been a constant, which he showed in a small samples Sunday as he notched five carries for 20 yards and four receptions for 16 yards on seven targets.

Despite only receiving 22.7 percent of the rushing shares in Week 11, White accounted for 14.8 percent of the targets in the Pats' offense. White should continue to be a solid option in PPR formats, and as the New England schedule gets tougher down the stretch, it could actually benefit him as it could force the team to pass more.

Receiving Market Shares

Tim Patrick

Tim Patrick is finally healthy and ready to take the lead as the number-two receiver for the Denver Broncos.

In Week 11, he started his first game off of injured reserve and stepped right in as the number-two receiver for the team. Patrick had eight targets and caught four passes for 77 yards. He handled a 22.2 percent target share against the Minnesota Vikings and was behind only Noah Fant's 11 targets and Courtland Sutton's nine in the Denver passing game.

Patrick had 115 air yards in his first game back, which ended up being a game with a positive game script for Denver, and the work only figures to grow.

Randall Cobb

Randall Cobb, wide receiver for the Dallas Cowboys, has quietly made an impact in a passing game that has started to take a front seat to the rushing attack.

Last week, Cobb had four catches for 115 yards and one touchdown to go along with 94 air yards against the Detroit Lions. Behind Amari Cooper (8) and Michael Gallup (13) in targets, Cobb still netted seven looks of his own.

Cobb being one of the big three options in the Dallas passing game is turning out to be very profitable for fantasy owners in need of a steady flex play. Cobb has accounted for 18 percent of the targets over the last four weeks and should continue to be a solid flex/WR3 play.

Red Zone Market Shares

Tevin Coleman

Lodged in a three-way battle for touches lies Tevin Coleman, running back of the San Francisco 49ers.

Despite the backfield three-way share, Coleman has been dominant in the red zone with 24 red zone touches -- which he's four turned into four red zone touchdowns -- and a 44.4 percent market share of the work inside the 20.

Coleman doesn’t draw comparisons to the top backs in the league, but getting nearly 50 percent of the red zone work on any team is nothing to ignore heading towards the fantasy playoffs -- nonetheless when it comes for one of the NFL's best squads.

Larry Fitzgerald

It took a little while for the Arizona Cardinals and Kyler Murray to figure things out, but now that they’ve worked out some of the kinks in the offense, Larry Fitzgerald is benefitting again.

Despite getting only 20.8 percent of the red zone work, Fitz has nearly a red zone target in each game (10) and has three touchdowns from inside the 20.

With Arizona on their bye in Week 12, the Cardinals have a chance to fine-tune their offense and get healthy, while Fitzgerald has a great opportunity to close the year strong.