Market Share Report: Rashad Jennings Separates From the Pack
Red Zone Market Shares
1. Rob Kelley's Upside Is Massive
Pretty bold to say that a dude coming off a three-touchdown game has massive upside, right? We just dishin' hot takes left and right up in here. But it's possible we haven't seen the end of Rob Kelley's run of destruction yet.
In Kelley's three games as the starter, Washington has produced 25 total red zone opportunities. Kelley has gotten 12 of those opportunities, accounting for a 48.0% red zone market share. This is the second-highest mark in the league over that span behind just Le'Veon Bell. With marks like that, Fat Rob will have your pockets on swole.
The percentage of red zone opportunities is great, but it's not the complete picture of why Kelley is delectable. His quarterback -- Kirk Cousins -- is straight dealing right now. He has more Passing Net Expected Points over his past four games than Marcus Mariota has the entire year, per numberFire's metrics. When a quarterback is slicing teams up like that, he's going to be able to generate gobs of scoring drives. With Kelley's involvement, he may benefit from Cousins' efficiency more than anybody else on the team.
Washington's upcoming schedule is pretty brutal, and none of the teams they will face are plus matchups for running backs. But that may not truly matter. As long as Cousins can keep embarrassing opposing pass defenses, Kelley's going to get chances to punch it into the end zone. That's something we have to consider, even when Kelley's matchup appears prohibitive on paper.
2. Larry Fitzgerald Refuses to Go Away
The Arizona Cardinals are a hot mess right now. Carson Palmer is throwing picks left and right, the offensive line has been bleeding sacks ever since they lost left tackle Jared Veldheer for the season, and the trio of John Brown, Michael Floyd, and J.J. Nelson have been shuffling in and out of the doghouse all season.
Even with all of this nonsense around him, Larry Fitzgerald keeps quietly producing and getting high-leverage opportunities.
Fitzgerald leads all wide receivers in red zone target market share for the season at 32.6%. He has multiple red zone targets in five of 10 games this year, including each of the past two games. He hasn't had a ton of success in converting those into scores, but just the sheer volume is staggering.
Fitzgerald had a tough matchup against the Vikings Sunday, yet he still finished with seven targets. It was his lowest target total of the entire season, following three straight games with 11 or more targets. He has a solid floor because of the looks he's getting, and he adds a ceiling with his red zone usage. From a fantasy perspective, there's more than just David Johnson to love in this offense, and we shouldn't write Fitzgerald off just because the rest of the team is struggling.
